Gaggenau for the Lambesis Agency
EPICUREAN LUXURY LIFESTYLE, 336 YEARS IN THE MAKING
Gaggenau Restaurant 1683. A fully immersive 3 night pop-up restaurant in NY featuring Three Michelin Star Chef, Daniel Humm.
A high-end European appliance innovator, Gaggenau wanted to connect with an elite American culinary target. Restaurant 1683 created the opportunity to connect with these elusive influencers. The result was an exclusive sensorial dining experience which created a wealth of content to support 360° activations for the brand. The success of the event inspired other regional events around the country—Gaggenau Bistro 1683.
Role: Creative Development/Implementation, Art Direction & Design, Collateral Design, Logo Design.
Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Agatha Peake, Associate Creative Director, Interactive | Noah Lekas, Senior Copywriter | Oscar Lutteroth, Director of Interactive | Shane Fabila, Designer | Brian Munce, Brand Director | Lisa Hardenbrook, Strategy | Jami Glassman, Art Buying | Michael Hayes, Director Production.
Photography/Film: Noe Dewitt. Set Design: Stefan Beckman.
The Creative Vision
Worked closely with Chad Farmer, Executive Creative Director, to help create the vision for Restaurant 1683. An immersive culinary experience set deep in the heart of the Black Forest with sounds of nature, lighting effects, foliage, trees, mist, waterfalls. Once the vision was created and rendered, we worked directly with the Gaggenau architectural team, along with fashion set designer, Stefan Beckman, to bring this vision to life. Stefan was able to complete this project before returning to Paris for Fashion Week.
The Sensorial Experience
From cocktail hour, a mirrored waterfall entrance welcomed guests into the Black Forest experience. We worked with set designer Stefan Beckman to create the fully immersive experience.
Chef Partnership
Three Michelin Star Chef, Daniel Humm, also named The World’s Best chef in North America 2017 by World’s 50 Best, prepared meals table-side. Chef was able to interact with each guest as they watched him create masterpieces using Gaggenau appliances.
Collateral Design
Concepted and designed each collateral piece for the brand launch. Custom soft touch gift bags with foil-printed branding. Long stem matches with black sulfur tips. Custom designed leather cuffs also doubled as napkin holders. Designed custom leather aprons. Gaggenau 1683 iron nails hand-forged to created a corkscrew invitation gift. Wooden menus with leather straps and 1683 nail heads. Leather cocktail menus. Soft touch black table setting with foil branding and metallic ink.
Interactive Design
Worked closely with the interactive team to create various assets used in the microsite. Site extends the brand experience with event highlights, product information, videos and other regional events.
Premium Invitation
Representing Gaggenau’s 336-year heritage. Worked closely with Executive Creative Director to create his vision. A hand-forged nail crafted into a corkscrew, delivered in a premium soft-touch box, inviting guests to experience Restaurant 1683.
Films
Worked closely with Creative Director to provide assets for video series featuring exclusive interviews with Three Michelin Star Chef Daniel Humm, timelapse footage, inspiration for the event, architect interviews and event footage.
Print Ads
Designed ads and advertorials featured in Wallpaper, Architectural Digest, T-Magazine, New Yorker, along with other architectural and high-end culinary publications.
Premium announcement card printed on soft touch card stock and foil print. Delivered in custom wax-sealed envelope.
Custom-designed leather cuff doubled as a napkin ring that guests could wear and take home.
Hand-forged iron nails with a wooden peg handle make a premium wine corkscrew invitation gift.
Custom-designed black matches and matchbox.
