GOLD PEAK/COCA-COLA FOR THE LAMBESIS AGENCY

THE REAL COMFORTS OF HOME

Gold Peak’s latest offering includes a real brewed tea product lineup initiative. Challenged with connecting people to new and unique interpretations of home, a series of juxtapositions redefine the comforting feeling of home. With a large media buy, the Comforts of Home TV spot is currently running widely in broadcast.

Role: Photo Shoot/Video Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Erin Riley, Senior Copywriter | Oscar Lutteroth, Director of Interactive | Shane Fabila, Designer | Meghan Carlson, Brand Manager | Jami Glassman, Art Buying | Michael Hayes, Director Production.

Photography: Coco Aramaki. TV Spot: Theresa Wingert.

TV Spot
Provided art direction on-set for the TV spot and worked with Executive Creative Director and Creative Director to flesh out the various vignettes for the spot.

Polaroids and notecards for casual wear wardrobe selections for 20+ talent.

Shooting a rooftop pizza gathering with some close friends. Lots of pizza for lots of various takes.

Friends/Family gathering at the kitchen table over a meal and tea. A woman pulls over on the side of the road to enjoy her natural surroundings.