FUZE/COCA-COLA FOR THE LAMBESIS AGENCY

FLAVOR CHARGED ICED TEA

Tasked with creating an ownable identity for the flavor-forward tea brand, we were challenged to reposition Fuze in the midst of formulation changes, package redesigns and revised campaign directions.

Role: Photo Shoot/Video Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Noah Lekas, Senior Copywriter | Oscar Lutteroth, Director of Interactive | Shane Fabila, Designer | Meghan Carlson, Brand Manager | Jami Glassman, Art Buying | Michael Hayes, Director Production | Hugh Bacher, Video Production.

Photography: Bill Abranowicz, Koichiro Doi. TV Spot: Ntropic Productions.

TV Spot
Provided on-set art direction for the TV spot while working with a 20,000 fps Phantom camera. Lasers and liquid splashes all lit by lighting 5x brighter than the sun.

Scouting for locations in Maui.

Worked with the legendary photographer, Bill Abranowicz in a beautiful location.. a real dream production.

Worked with fashion still life photographer Koichiro Doi to capture heroic Fuze products with dynamic ingredients.