— H I C H A M . B A D R I

HONEST TEA/HONEST KIDS//COCA-COLA for The Lambesis Agency

REFRESHINGLY HONEST

Honest Tea/Honest Kids and Coca-Cola partnership to reach a broader consumer base interested in healthier alternatives to sweet drinks/soda.

Challenged with raising awareness of the brand’s latest offerings, the “Refreshingly Honest” campaign helped support the idea of a healthier beverage line for adults and children alike. The brand idea reached a modern demographic of consumers searching for a product made of natural ingredients and a humble purity.

Role: Photo Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Noah Lekas/Carol Holsinger, Senior Copywriters | Oscar Lutteroth, Director of Interactive | Vaclav Kral, Designer | Shane Fabila, Interactive designer | Brian Munce/Christie Anderson, Brand Management | Lisa Hardenbrook, Strategy | Michael Hayes, Director Production.

Photography: Craig Cutler. James Wojcik.

Campaign Visuals
Provided photo shoot art direction with fashion still life photographer, Craig Cutler. Stunning product with natural ingredients against a white background creates an iconic and modern visual for the brand.

Point of Sale Created layouts for the various POS displays. Large graphics on a natural wooden frame with minimal black shelving showcases the product in a simple graphic way in stores and C-stores around the country.Dynamic OOH Media extended beyon… — **Point of Sale**
Created layouts for the various POS displays. Large graphics on a natural wooden frame with minimal black shelving showcases the product in a simple graphic way in stores and C-stores around the country.
**Dynamic OOH**
Media extended beyond billboards in the Coca-Cola network. Artists were recruited to paint the brand’s graphic in key cities around the U.S.

Brand Extensions
Created original concept and provided photo shoot art direction with fashion still life photographer, Craig Cutler. The widely successful campaign extended further into the Honest Kids product line. Characters made of product and the natural fruit ingredients create the iconic posters for the brand extension.

Outdoor Created layouts featured on billboards in the Coca-Cola network nationwide. — **Outdoor**
Created layouts featured on billboards in the Coca-Cola network nationwide.