PHYSICIANS FORMULA for The Lambesis Agency
RX FOR GLAMOUR
A beauty brand known for category innovations was originally created by a dermatologist to treat his wife’s sensitive skin. As the brand grew, so did it’s need for more ownable brand recognition. Merging the idea of healthy ingredients with glamour became the solution leading to the brand’s national success.
Beauty fashion photography with conceptual still life photography communicates healthy product benefits in an iconic and ownable way.
Role: Photo Shoot/Video Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.
Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Agatha Peake, Associate Creative Director, Interactive | Carol Holsinger/Noah Lekas Senior Copywriter | Oscar Lutteroth, Director of Interactive | Jami Glassman, Brand Manager | Michael Hayes, Director Production.
Talent Photography: Terry Richardson. Patrick Shaw. Still Life Photography: Kenji Toma. Stephen Lewis. Product Photography: Ludovic Belmonte. Keate.
Campaign Visuals
Talent shot by fashion photographer, Terry Richardson. Still life shot by photographer, Kenji Toma. Created original concepts and provided art direction at photo shoots for the various product innovations and health benefits. Layouts used in print media, digital/interactive, POS and OOH.
Print
Created layout based on a modern and minimalist Swiss design aesthetic. While the photography would showcase the brand’s Glamour, the grid-design layout would communicate the Healthy.
Product Photography
Provided art direction at photo shoots to capture products in the most stunning and beautiful way. Photography used across various media from POS, Print, and digital/interactive.
Website Design
Provided art direction and assets used in e-commerce website redesign.
BTS Film
Created and developed the concept for Follow the Model. A docu-style series featuring talent shot in campaign photography (and the days leading up to the photo shoot).
Outdoor Media
Captured assets and created layouts for outdoor media.
Original Still Life Concepts
Developed concepts and art directed photo shoots to create the iconic still life campaign imagery.
Point of Sale
Captured assets and created layouts used at POS.
Created the original concept for a water-proof beauty line… so… we dipped the products in water.
Kenji Toma recreates compositions inspired by original concepts in photo comps.
