GRAND MARNIER FOR THE LAMBESIS AGENCY

THE SENSORY EMBODIMENT OF AUTHENTIC FRENCH STYLE

Renowned for its intriguing blend of real cognac with orange essence, Grand Mariner is one of the world's most recognized spirits brands. With a rich history of 150+ years, the Lapostolle family and parent company LVMH, sought to refresh the brand to captivate newer generations. The result, "La Vie Grand Marnier," a sensorial embodiment of authentic French style with a modern twist. In partnership with acclaimed artist Jordi Lambada, the artful campaign captivated audiences as well as a huge spike in sales.

Role: Creative Development/Implementation, Lead Art Direction & Design, Package Design.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer/Brian Nichols, Creative Directors.
Hicham Badri, Associate Creative Director | David Klowden, Senior Copywriter | Shane Fabila/Erik Johnson, Designers | La Mer Walker/Oscar Lutteroth, Directors of Interactive | Brian Munce, Brand Management | Lisa Hardenbrook, Strategy | Jami Glassman, Art Buying | Michael Hayes, Director Production.

Illustrations: Jordi Lambada.

Print Ads
Designed ads and advertorials featured in Wallpaper, Architectural Digest, T-Magazine, New Yorker, along with other architectural and high-end culinary publications.

OOH
Designed various out of home layouts featured in key markets, including the Grand Central Station complete takeover

TV/Video
Worked closely with the Creative Director to concept and lay out storyboards which brought the campaign to life in a cinematic way

Limited Edition Packaging Design
Worked closely with the ECD to concept and develop designs for the Grand Marnier Limited Release/Limited Edition bottles