— H I C H A M . B A D R I

FISKER AUTOMOTIVE for The Lambesis Agency

DESIGNED TO GET YOU HOT, NOT THE PLANET

Founded by Henrik Fisker and recognized as the world’s first luxury electric vehicle with extended range, the Fisker Karma campaign launched based on the brand platform Forces of Nature.

Iconic photography and impactful messaging showcased the vehicle’s most powerful features: solar panel rooftops, reclaimed wood interiors, 403 horsepower and 300 mile range.

Role: Photo Shoot Art Direction, Creative Development/Implementation, Art Direction & Design, Photo Retouching.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | La Mer Walker/Ben Myers, Associate Creative Directors, Interactive | David Klowden, Senior Copywriter | LaMer Walker/Oscar Lutteroth, Directors of Interactive | Ryan Brierley/Brian Munce, Brand Management | Jami Glassman, Art Buying | Michael Hayes, Director Production | Hugh Bacher, Video Production.

Photography: Miles Aldridge. Anton Watts. Film: Janusz Kaminski. Voice: Leonardo DiCaprio.

Campaign Visuals Photographed by Anton Watts, the Karma’s design was inspired by nature. The campaign showcased Fisker’s dedication to minimizing the impact on the planet (without sacrificing luxury). — **Campaign Visuals**
Photographed by Anton Watts, the Karma’s design was inspired by nature. The campaign showcased Fisker’s dedication to minimizing the impact on the planet (without sacrificing luxury).

Collateral Design Created layout for the product brochure featuring product content and campaign photography in a minimalist design. Brochure is printed on soft-touch stock and is available at nationwide dealerships. — **Collateral Design**
Created layout for the product brochure featuring product content and campaign photography in a minimalist design. Brochure is printed on soft-touch stock and is available at nationwide dealerships.

Film Filmed by Academy Award winning cinematographer, Janusz Kaminski, Forces of Nature features the voice of Leonardo DiCaprio. — **Film**
Filmed by Academy Award winning cinematographer, Janusz Kaminski, *Forces of Nature* features the voice of Leonardo DiCaprio.

Print Designed ads placed in various media, including an 8-page feature in Vanity Fair. The campaign demonstrates a commitment to minimizing negative impact on the planet, while not sacrificing luxury. — **Print**
Designed ads placed in various media, including an 8-page feature in *Vanity Fair*. The campaign demonstrates a commitment to minimizing negative impact on the planet, while not sacrificing luxury.

Assets Retouching Using photography captured by Miles Aldridge and Anton Watts, retouched assets used in various collateral. — **Assets Retouching**
Using photography captured by Miles Aldridge and Anton Watts, retouched assets used in various collateral.

Harrods, London Takeover Created and designed all elements used in Harrods, London sponsored takeover. For 30 days, the Karma was featured throughout the shopping center. Videos, digital media, printed ads/ billboards, lighting and projections, and … — **Harrods, London Takeover**
Created and designed all elements used in Harrods, London sponsored takeover. For 30 days, the Karma was featured throughout the shopping center. Videos, digital media, printed ads/ billboards, lighting and projections, and vehicles were showcased on site.

Used a combination of various Photoshop techniques to create various assets on black background.