McCAFÉ/COCA-COLA/MCDONALD’S for The Lambesis Agency
HAPPINESS IN A BOTTLE
McDonald’s and Coca-Cola partnership to create a bottled RTD offering of the highly successful beverage line.
Challenged with raising awareness of the brand’s latest offering and new flavor lineup, the campaign centered around dynamic ingredient interacting with hero products. Coffee pours, cream bursts, caramel explosions—all visually impactful ways to express delicious flavor cues.
Role: Photo Shoot/Video Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.
Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Noah Lekas/Erin Riley, Senior Copywriters | Oscar Lutteroth, Director of Interactive | Shane Fabila, Designer | Brian Munce/Frankie Martin, Brand Management | Lisa Hardenbrook, Strategy | Jami Glassman, Art Buying | Michael Hayes, Director Production | Hugh Bacher, Video Production.
Photography: Craig Cutler. TV Spot: Will Van der Vlugt.
Campaign Visuals
Provided art direction at photo shoot with fashion still life photographer, Craig Cutler. Beautiful product shots with dynamic flavor cues create iconic campaign visuals.
Outdoor Media
Created design standards for outdoor layout, which circulated nationwide on Coca-Cola’s OOH billboard network.
TV Spot
Provided art direction at video shoot featuring director, Will van der Vlugt. Using a Phantom 25,000 fps camera, the campaign showcased a series of ingredient interacting with hero product shots.
Website Visual Content
Creative development for campaign visuals used throughout the McDonald’s McCafé website.
Print Ads
Created layouts for the iconic ads featured in US Weekly, People, and other mainstream publications.
Point of Sale
Created layouts used throughout various POS/retail locations.
The team on location in Miami for the lifestyle portion of the video shoot.
Shot by Craig Cutler, heroic product shots look stunning under his masterful vision and lighting.
Beans falling shot around 2,500 fps to capture as much detail as possible for slow motion replay.
