YES TO for The Lambesis Agency

YES TO HAPPY AND NATURAL BEAUTY

Founded in 2006 Yes To was leading the natural beauty category until the category became more saturated with like-minded products. Yes To was looking to create an ownable brand identity while maintaining the fun aspects in their DNA.

Bright and colorful backgrounds featuring fun and irreverent natural talent with conceptual still life’s helped Yes To solidify its position among a highly competitive category.

Role: Photo Shoot/Video Shoot Art Direction, Creative Development/Implementation, Art Direction & Design.

Team: Chad Farmer, Executive Creative Director. | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Agatha Peake, Associate Creative Director, Interactive | Noah Lekas/Carol Holsinger/Erin Riley, Senior Copywriters | Oscar Lutteroth, Director of Interactive | Shane Fabila, Designer | Jami Glassman/Kendra Cirillo, Brand Management | Lisa Hardenbrook, Strategy | Michael Hayes, Director Production.

Photography: Terry Richardson. Carin Backoff. Arthur Belebeau.

Campaign Visuals
Provided art direction for the various product lines and concepts. Campaign showcased a fun and irreverent approach to healthy beauty.

Still Life Campaign Visuals
Created original concepts and provided art direction at shoots for the various product innovations. Products feature key ingredients and conceptual still life photography was used to showcase each product and main benefits.

Print
Created layouts for ads placed in People, US Weekly, Glamour, Women’s Health, and many other health and beauty publications.

Website Design
Currently in development. Redesigned the Yes To website to feature a more engaging user experience. Created a hub to feature additional content using a better UX experience with the abilities to handle e-commerce potential in the future.

Trade Show Booth Design
Worked closely with Executive Creative Director and set designers to create the concept design for the Yes To trade show booth. Minimal contemporary design with subtle pops of color compliment the bold and colorful campaign. Videos, interactive demo’s and even a juice bar are highlights at these events.

Digital Video Series
Created original content for Yes To videos featured in social media and other interactive spaces. The Shaved Head video concept stood out above others as a proclamation of empowerment and self-love. With over 300k views across social channels, the success of the video initiated Yes To’s dedication to this conversation.

Influencer/Artist Partnerships
Art directed photo shoot and video shoot featuring activists using their talents to spread their message of self-love and natural beauty. An artist, a comedian, a dancer—All expressing the importance of natural ingredients in a beauty regimen.

Concept coming to life.

In between takes.

Post-production. The photo selection process.