ELEMENTAL

ELEMENTAL SUPERFOOD for The Lambesis Agency

INSPIRING HAPPY HEALTHY LIVES WITH DELICIOUS SUPERFOOD

Founded by Nicole Anderson, Elemental Superfoods was created with the purpose of providing healthy snacks made only with raw and natural ingredients. 

Packaging and photography celebrate the simplicity and singularity of ingredients in each product. Inspired by the food editorial photography of Irving Penn, premium ingredients were shot naturally undone with just the right amount of mess.

Role: Photo Shoot Art Direction, Creative Development/Implementation, Art Direction & Design, Package Design.

Team: Chad Farmer, Executive Creative Director | Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director | Noah Lekas, Senior Copywriter | Shane Fabila, Designer | Oscar Lutteroth, Director of Interactive | Brian Munce/Kendra Cirillo, Brand Management | Lisa Hardenbrook, Strategy | Jami Glassman, Art Buying | Michael Hayes, Director Production.

Photography: Demitri Newman.

Product Lineup
Worked with Chad Farmer, Executive Creative Director, to develop the design for a premium product to stand out on shelving in a competitive space. Food editorial-style design with striking photography allows Elemental to stand apart from competitors while communicating real ingredients in a delicious way.

Packaging Design
With 6 flavor offerings in single serve packs, developed product system to showcase the premium products.

Crumbles Extension Design
Designed the Crumbles pack for the highly successful product extension line.

Literally the last mulberry of the season at time of shoot. Photographer, Dimitri Newman and team were able to secure the precious fruit one day before shooting.

Captured stunning compositions and ingredients.

The creative process