CHOSEN FOODS FOR THE GESTALT AGENCY
A CULINARY CELEBRATION OF PURE AVOCADO OIL
America's #1 culinary avocado oil was seeking a full brand refresh. We were tasked with creating an iconic identity which would celebrate the healthy lifestyle of the Chosen Foods brand and its origins. We created a packaging design/system that was able to work throughout their entire portfolio of products worldwide. In collaboration with Jenny Bowers out of the U.K., hand-painted works of art were made to define the Chosen Foods brand on shelves everywhere.
The designs won multiple American Advertising Awards, including Best of Show and Gold Awards.
Due to the success of the brand, we were also tasked with creating a packaging system for their Oi! brand extension.
Role: Creative Development/Implementation, Art Direction & Packaging Design, Collateral Design, Logo Design, Trade Show Booth Design.
Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Brian Munce, Brand Director| Shane Fabila, Art Director | Lisa Hardenbrook, Strategy | Jami Glassman, Art Buying.
Artwork: Jenny Bowers.
Packaging Design
Worked closely with Chad Farmer, Executive Creative Director and Jenny Bowers, Illustrator to create the iconic award-winning packaging system and overall brand design which is featured throughout all the Chosen Foods communication channels and website.
Logo Design
We created a logo that felt graphic and handmade to communicate the natural and healthy attributes of the Chosen Foods overall essence and brand.
Trade Show Booth Design Concept
In order to properly launch new Chosen brand, we created this design concept for their trade booth featured in various industry trade shows.
Product Extension Line Packaging Design
Due to the success of the overall Chosen Foods brand, we were also tasked with creating a packaging system for their Oi! brand extension which rolled out into stores nationwide.
